film
/
identity
/
strategy
kprucita
(
9
)
/ About the project
For the "Kprucita" pitch deck, I developed a visually compelling presentation for a Spanish-Dominican film that explores themes of immigration, identity, and the vibrant, gritty world of dembow music. The story follows Lucrecia, a 16-year-old Dominican girl who moves to Madrid, where she is drawn into the world of dembow and a dangerous underworld.
The pitch deck highlights key elements such as the film’s plot, character profiles, and unique selling points like the influence of Latin urban music and street fashion. Through a combination of bold visuals, mood boards, and typographic elements, the deck successfully conveys the tone and aesthetic of the film, emphasizing its cultural significance and commercial potential.
/ Credits
Director:
Fernando Henríquez
Executive Producer:
Catalina Cabezas
/ Year
2023
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