designer & art director

NY, NEW YORK

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kprucita

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/ About the project

For the "Kprucita" pitch deck, I developed a visually compelling presentation for a Spanish-Dominican film that explores themes of immigration, identity, and the vibrant, gritty world of dembow music. The story follows Lucrecia, a 16-year-old Dominican girl who moves to Madrid, where she is drawn into the world of dembow and a dangerous underworld.


The pitch deck highlights key elements such as the film’s plot, character profiles, and unique selling points like the influence of Latin urban music and street fashion. Through a combination of bold visuals, mood boards, and typographic elements, the deck successfully conveys the tone and aesthetic of the film, emphasizing its cultural significance and commercial potential.

/ Credits

Director:

Fernando Henríquez

Executive Producer:

Catalina Cabezas

/ Year

2023

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