LA FIGUE

For the Norma Kamali Spring/Summer 2024 collection, titled "La Figue", I reimagined the brand's identity to reflect its focus on gender-neutral fashion at an accessible price point. Inspired by the fig as a symbol of growth and prosperity, the collection embodies both elegance and social consciousness.

I designed a range of pieces, including upcycled leather vests, naturally dyed woven tops, and denim jeans with circular seaming. Each item was crafted to align with the brand’s avant-garde, sustainable ethos. The collection’s color palette, influenced by Pantone's 2024 trends, evokes nostalgia while pushing toward a more inclusive, positive future. Through this conceptual rebrand, I aimed to create a cohesive vision that speaks to diversity, self-expression, and sustainability in fashion.